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♥︎ YOUR SUPPORT MEANS EVERYTHING FOR THE PROJECT ♥︎
'WOKE UP IN MILANO'
PRE SPRING 2025
[01]
This image is the standout highlight of the entire collection. What makes it so special is that neither Stefania nor Ayko were originally planned to model. Both are wearing the pinstripe cotton shirt, bringing an unexpected and authentic touch to the shot.
[02]
Timeless elegance with a modern edge. Our two pinstripe shirts hang effortlessly in warm light. The embroidered logo adds a refined touch.
[03]
Aspromonte Garden House x JOEXPROJECT. We shot the lookbook images and website looks in this stunning, antique city apartment that perfectly matched our vision. Pink and brown tones paired with elegant furniture reflect somehow the pieces from the collection. The location couldn’t have been more on point.
[04]
The cowboy hat with matching stars, just like the star in the JOEXPROJECT logo, was a must when we shot close-ups of the white shirt. It adds the perfect touch to the image, always present but never quite fitting in until now. Here, it served as the ideal accessory.
[05]
Dylan lounges on the floor, indulging in pizza while making a bold statement. Wrapped in gradient mohair knit and high socks, the contrast between luxury and laid-back chaos defines the scene. We took this shot after sharing pizza together.
[06]
How better to show off the Koastal sweater, inspired by sand and sea, than in a bathroom? Everywhere, of course! But this shot of Stefania, getting ready for the party with Dylan reading in the tub, is just pure perfection!
[07]
A bit mysterious, but Ricardo had the pleasure of wearing the brown open-hem denims. He showcased these pants perfectly with the pink spray-painted knit sweater and paired it with the heart pearl necklace from the last collection.
[08] & [09]
While wandering the streets of Milan, a shot at the Pinacoteca di Brera art museum was a must. Sinan is, except for the shoes. fully dressed in JOEXPROJECT. He showcases the outfit with the grey gradient mohair, grey open-hem denims, and the white pinstripe shirt. It all fits perfectly with the looks we wanted—combining streetwear with a touch of Italian class.
BTW: Sinan was spotted and photographed by several street style photographers in Milano in this outfit.
GET THE LOOK
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